Diploma in Marketing Management

IMM Graduate School of Marketing

Penerangan Program

Diploma in Marketing Management

IMM Graduate School of Marketing

The Diploma in Marketing Management comprises compulsory modules and elective modules.

This diploma consists of 17 modules and is structured as follows:

Year 1

  • MAR101 - Marketing 1 (20 credits)
  • BC101 - Business Communication 1 (20 credits)
  • BM101 - Business Management 1 (20 credits)
  • ECO101 - Economics 1 (20 credits)
  • FM101 - Financial Management 1 (20 credits)
  • SAM001 - Sales Management 1 (20 credits)

Year 2

  • MAR202 - Marketing 2 (20 credits)
  • BMR201 - Basic Marketing Research 2 (20 credits)
  • BM202 - Business Management 2 (20 credits)
  • FM201 - Financial Management 2 (20 credits)
  • MC201 - Marketing Communications 2 (20 credits)
  • Elective (20 credits)

Year 3

  • MAR303 - Marketing 3 (20 credits)
  • IAM301 - International and Africa Marketing 3 (20 credits)
  • WIL301 - Work Integrated Learning 3 (40 credits)
  • Two electives (40 credits)

Elective modules

You will need to select three of the following:

  • BM001 - Brand Management (20 credits)
  • BL101 - Business Law 1 (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • EC001 - e-Commerce (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • HRM001 - Human Resource Management (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)
  • SPM001 - Sponsorship Management (20 credits)
  • THM001 - Tourism and Hospitality Marketing (20 credits)

The Diploma in Marketing Management must be completed within eight years.

This school offers programs in:
  • English


Tarikh Akhir Kemaskini February 8, 2018
Tempoh & Harga
This course is Lokasi Kampus
Start Date
Tarikh mula
Feb. 2019
Duration
Tempoh
Sepenuh masa
Locations
Afrika Selatan - Johannesburg
Tarikh mula: Feb. 2019
Tarikh tutup permohonan Permintaan Maklumat
Tarikh akhir Permintaan Maklumat
Dates
Feb. 2019
Afrika Selatan - Johannesburg
Tarikh tutup permohonan Permintaan Maklumat
Tarikh akhir Permintaan Maklumat